DC Comics to Rebrand, Officially Close Down Vertigo By End of 2019

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Vertigo will soon be no more. Announced by DC today; the company will rebrand in 2020 and bring all of its publishing content together. DC Ink and DC Black Label will all be absorbed into the parent company. Vertigo will end by the end of the year. We had covered the murmurings of this recently and it seems that it will actually happen.

DC will have “age ratings” since Black Label and Vertigo were used more so for the more adult-themed stories.

DC Publisher Dan DiDio, spoke on this change:

“We’re returning to a singular presentation of the DC brand that was present throughout most of our history until 1993 when we launched Vertigo to provide an outlet for edgier material. That kind of material is now mainstream across all genres, so we thought it was the right time to bring greater clarity to the DC brand and reinforce our commitment to storytelling for all of our fans in every age group. This new system will replace the age ratings we currently use on our material.”

For clarification, here are the new structures that will be present moving forward to help with the age ratings:

  • DC Kids will focus on readers ages 8-12 and offer content created specifically for the middle-grade reader
  • DC, focusing on ages 13+, will primarily be the current DC universe of characters
  • DC Black Label will focus on content appropriate for readers 17 and older
  • -Provided by Comicbook.com

Jim Lee, DC Publisher and Chief Creative Officer; stated:

“What we’ve done here is apply an ages and stages organizing philosophy that will strengthen what we’re already doing well, whether that is our move into the young adult and middle grade audience or our long track record of success with creator-driven pop-up lines. We will also continue to publish creator-owned projects, and will evaluate and assign to the appropriate label to help our fans find the best books for their interests. These new labels not only bring greater consistency and focus to our characters, but they also open up a wealth of new opportunities for the talent working on our books.”

What do you think about Vertigo ending after 26 years of being around?