The Russo Brothers started working with Marvel with Captain America: the Winter Soldier, which was followed by Captain America: Civil War and then Avengers: Infinity War. In each case, they have mastered the art of squeezing in a vast amount of story but in a way to keep the film moving and still keeping audiences entertained. They learned their craft from working on comedy series like Community, and Arrested Development where they only had 21 minutes of space to work in. Their goal was to make it necessary to re-watch it again to catch everything that was included. They call it the “Russo Path” and it has worked thus far. As they explained to Boxoffice Pro:
We try to create a density in storytelling that makes them feel compulsive, irrespective of the length. We’re very rigorous about storytelling points, and we spend months in the editroom twisting and turning the narrative a bunch of different ways until we think we’ve unlocked the best one. We’re vigilant about using test audiences to tell us whether we’re on the right track or we’re making bad decisions. With Endgame, it had one of the most incredible audience responses in Marvel history. Irrespective of the length, it’s been consistently embraced by the test audiences.
The fact that test audiences loved Avengers: End Game is hardly surprising considering how long fans have waited to see the conclusion to Infinity War. The fact that it runs for over 3 hours is apparently a non-sequitur, as if it would be anything else. Are you ready for the conclusion to the Infinity Saga…all three hours of it? Share your readiness with us at GVNation.
I am a 50 something child of the 70’s who admits to being a Star Trek/Star Wars/Comic Book junkie who once dove head first over a cliff (Ok, it was a small hill) to try to rescue his Fantastic Four comic from a watery grave. I am married to a lovely woman who is as crazy as I am and the proud parent of a 15 year old boy with autism. My wife and son are my real heroes.