YouTube Now Showing Select Films for Free With Ads


Streaming services have been going strong for a while now and it’s only getting stronger. YouTube is going to have free movies, but they will have ads to them basically what Vudu does.

“We saw this opportunity based on user demand, beyond just offering paid movies,” YouTube director of product management Rohit Dhawan to AdAge. “Can we do ad-supported movies, free to the user?”

“It also presents a nice opportunity for advertisers.”

“Ad-supported video is a huge market,” says Farhad Massoudi, CEO of Tubi. “There’s a lot of consumer traction and I expect all the major companies will jump in at some point. This is a huge business opportunity.”

“Low-quality, low-production video is predominantly what’s available on the web, and advertisers have seen a lot of issues with that. They don’t want to be associated with that type of content.”

This is great for YouTube. To keep their business running they need to try to appease the masses and this is a great way to do it.

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Source: ComicBook